It needs to bring the power rack into any modern living space without compromising the interior design of any given room.
Strategy
Physical activity is one of the most critical aspects of creating ecological thinking and a healthy lifestyle. Since physical fitness has become integral to our daily routines, the purpose behind the Stoyka aims to strike a balance in using living spaces as fitness studios. We have rethought the design of a home gym and transformed it so that its appearance does not cause rejection but is perceived as natural and organic.
It was important not to complicate the object, to make it simple, compact, safe to use, and convenient to maintain cleanliness. During the research, the team conducted interviews with trainers and users of fitness centers, studied the experience of the world's best manufacturers in this area, and worked out several use cases, which helped to form Stoyka's core.
Product
Stoyka is a power rack for the modern home designed to look like high-end furniture, merging the home gym with storage capabilities. The storage system is integrated into the power rack, which slides out from behind the power rack's rear wall. The system provides enough storage space to store the power rack's barbells, round weighted plates, as well as rack accessories like support beams and spotter's arms.
It is equipped with reinforced racks, a crossbar, and removable wall bars. The Stoyka seamlessly blends into an apartment, private house, or office space simply by sliding the hidden storage behind the power rack's rear wall. Thanks to interchangeable panels, the Stoyka can be given any look to merge with the home's interior as if they were always connected.
Experience
Stoyka is designed to perform various physical exercises, including strength High-Intensity Interval Training (HIIT), balance, and flexibility exercises. Ease of use and friendly design make the Stoyka relevant for people of all ages and genders. With steel accents and an inconspicuous design, Stoyka blends into any living room when not in use; also, the closed storage system facilitates the cleaning process.
Social impact
The Stoyka brings sport closer to a person making it possible to work out at home. This complete sports equipment blends with home interiors to retain your work-relax balance. It expands the opportunities for people who do not have enough time to visit the gym or fitness center and those who have to limit their activities for health reasons.