Using his creativity and leadership, Igor takes a holistic and multidisciplinary approach to bring together and engage all disciplines within a rigorous new product development process. Human-centered design serves as the foundation of its philosophy on how designers can add value, improve quality of life, and solve some of the world's most pressing problems.
"In our work, we use both data and research and the ability to empathize and our intuition. We combine emotional understanding with intellectual rigor to achieve enlightenment and positive change" - Igor Dydykin.
He is a native of Russia, graduated from St. Petersburg Polytechnic University with a degree in Industrial Design, and holds a Master of Arts from Sheffield Hallam University.