zveno

CHALLENGE

We aimed to create an accessory that conveys uniqueness and personality, while the design must be convenient for mass production.

Strategy

The car dealership souvenir market requires consistent updating and offering interesting and unique gifts to car dealership customers. The general elements of the automotive theme were analyzed; the inspiration came from the technical aspects of the car parts - piston rings. The idea was to create a jewelry accessory made of Damascus steel, whose design is unique, and put it in the form of jewelry: a bracelet and a ring. During the project, various modern wearable accessories and jewelry were analyzed, resulting in a decision for a universal shape that suits both men and women. The project was overseen by Derren, a steel and alloy expert.
Chair, Stool, Eco, Ornament, Carving, Wood, Comfortable Chair, Chair Design, Furniture
Chair, Stool, Eco, Ornament, Carving, Wood, Comfortable Chair, Chair Design, Furniture

Product

Zveno is a damask steel jewelry set. The set is collapsible; it can be worn as the ring and bracelet separately or combine into one accessory. Damascus steel is hypoallergenic; it does not rust, does not darken or tarnish; it is resistant to scratches and other mechanical damage, making it very easy to maintain the jewelry. The jewelry has a universal shape and is suitable for both men and women. In a collapsible form, it comes as separate jewelry; combining them, they can be used both as jewelry and decor.
Chair, Stool, Eco, Ornament, Carving, Wood, Comfortable Chair, Chair Design, Furniture
Chair, Stool, Eco, Ornament, Carving, Wood, Comfortable Chair, Chair Design, Furniture
Chair, Stool, Eco, Ornament, Carving, Wood, Comfortable Chair, Chair Design, Furniture

CREDITS

Directed by
Igor Dydykin

Project manager
Ludmila Sapalova

Visualiser
Maxim Shimchuk